Namco Bandai is teasing something new, the beginning of a new chapter specifically. This is most likely related to the new Soul Calibur that has been teased for months, but it could also pertain to the Tales series. There is a chance we will hear about some localizations before e3, or it might even be related to something entirely different. We'll know for sure in about two weeks.
Check out the site here.
Check out the site here.